Lucky Money Entertainment

Celebrating Success &

New Beginnings

As the vibrant notes of Nashville's Music Row resonate with success stories, Lucky Money Entertainment, under the dynamic leadership of Sarah Morey, commemorates its second anniversary. Morey, a new kid on the block on Music Row, has steered Lucky Money from just a dream into a flourishing reality.

From left to right: Callie Ethridge, Sarah Morey and Cassidy Best

In just two years, Lucky Money has etched its name in the heart of Nashville, known for its exceptional label services and a growing clientele of over 100 artists. Their expertise in playlisting, publicity, and out-of-home marketing, not to mention their thriving live events division, Lucky Money Live, have made them a staple in the Nashville music scene.

At its core, Lucky Money thrives on a unique ethos – "by artists, for artists." Sarah Morey, a seasoned musician and a diverse industry professional, embodies this spirit. Her journey from a 15-year-old musician to the CEO of Lucky Money is a tale of passion, dedication, and the power of music.

On this special anniversary, Lucky Money is not just celebrating milestones but also the ascent of two pivotal team members. Callie Ethridge, tour manager of Troubadour Blue, steps up as the Chief Operating Officer. Meanwhile, Cassidy Best, with her roots deeply embedded in songwriting and performing, takes on the role of Vice President of Lucky Money Live.

Morey, reflecting on these promotions, shares her gratitude and excitement, saying, “I am beyond thankful for the community that has grown around Lucky Money. We focus on people and songs, and it has been incredible to see what those two things can accomplish. I am thrilled to be working closely alongside both Callie and Cassidy as Lucky Money continues to grow. They each bring important skill sets and passion to their roles and go above and beyond to serve our clients."


Callie Ethridge and Cassidy Best, both graduates of Belmont University like Morey, express their exhilaration and vision for Lucky Money's future. Ethridge shared, "I'm super excited to be a part of the Lucky Money Entertainment family! Life's all about growing and having a blast along the way, and there's no better place than Lucky Money to make that happen. Can't wait to see what the future holds!"

Best added, "I'm absolutely thrilled to be a part of the Lucky Money Entertainment team! As a songwriter, it's a dream come true to work with a team that not only appreciates, but deeply values the power of a song. I can’t wait to see what we accomplish at Lucky Money, and I am beyond excited to grow alongside this amazing team."


The team at Lucky Money is a dream team – Lauren Wheelis, Emma Barge, Grayson Green, Paige Keiner, and more. They're all about pushing limits and celebrating music.


As Lucky Money steps into another year of accomplishments and dreams, it stands as a testament to the power of music, the strength of community, and the endless possibilities that come with genuine passion and hard work.

If you're as excited as we are about what's next for Lucky Money, check out their website or shoot them an email for the scoop.

Discover more at Lucky Money Entertainment

Callie Ethridge

Callie Ethridge, originally from small-town Tennessee, has made strides in her career since graduating undergrad at Belmont University in 2018. Initially working as a Residence Director at Belmont where Ethridge received her Master's of Arts in Marriage & Family Therapy, she later transitioned into Nashville’s music industry after marrying artist Daniel Kim Ethridge. In June 2022, she began working at Lucky Money Entertainment, where she has contributed to increasing the company's visibility through innovative publicity and playlisting strategies. Her efforts have also extended to promoting live shows and songwriter events with Lucky Money Live. In January 2024, Callie was promoted to Chief Operating Officer (COO) at Lucky Money Entertainment and has entered into her fourth year as tour manager for Americana trio, Troubadour Blue.

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Cassidy Best: “Man I Made”